Marketing Levy

A marketing levy is a small fee added to the cost of short-term accommodations to help promote tourism on Cape Breton Island. In the Municipality of Inverness County, this fee supports the work of Destination Cape Breton, the official tourism marketing organization.

As of January 1, 2024, a 3% marketing levy is charged on all short-term, fixed-roof accommodations (like hotels, motels, and cottages) in the Municipality of Inverness County. This fee is collected by the municipality and passed on to Destination Cape Breton to support tourism marketing efforts.

Want to learn more? Visit Marketing Levy – Destination Cape Breton for answers to frequently asked questions.

What You Need to Know:

• Providers of fixed-roof accommodations are required to register under the Nova Scotia Tourism Accommodation Registration Act. This applies to all short-term rentals, including rentals through sites such as Airbnb and Vrbo.
• To register, complete and submit the municipal Marketing Levy Property Registration Form
• Register your accommodation on the Destination Cape Breton marketing levy reporting and remittance platform CheckIn Analytics
• Report and remit the levy monthly using CheckIn Analytics

Learn more:

• General Information
• Remitting the Marketing Levy: Payment & Reporting

Questions:

Call: 1-866-258-0223
Email: marketinglevy@invernesscounty.ca